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The City of Philadelphia is Hiring for Content Strategy Fellow - Toolkit Guidance (1/9)

Content strategy fellow (focus on Toolkit guidance)

Company Description

A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.

As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. We offer a vibrant work environment, comprehensive health care and benefits, and the experience you need to grow and excel. If you’re interested in working with a passionate team of people who care about the future of Philadelphia, start here.

What we offer

  • Impact - The work you do here matters to millions.

  • Growth - Philadelphia is growing, why not grow with it?

  • Diversity & Inclusion - Find a career in a place where everyone belongs.

  • Benefits - We care about your well-being.

Agency descriptions

There are two City of Philadelphia agencies working together to lead the Equitable Community Engagement Toolkit project. (See description of the Toolkit project in the below “position summary” section.) The agencies are: PHL Service Design Studio and the Mayor’s Office of Civic Engagement and Volunteer Service. The content strategy fellow will be a member of PHL Service Design Studio, and a full-time member of the multi-agency project team working to write, build, and pilot the Toolkit.

The eight-month content strategy fellow position (with a focus on Toolkit guidance) is funded through the City’s Operational Transformation Fund (OTF), which is a $10 million internal City fund where transformative municipal projects are invested in over the next two fiscal years (2022 and 2023). Across different City departments, OTF projects are implementing people-centered and sustainable solutions that focus on efficient and equitable service provision to benefit Philadelphians. OTF project teams receive ongoing support and assistance from the City’s Office of the Chief Administrative Officer (CAO), which manages the OTF, and participate in activities as a cohort. (See the press release for more information:

About the PHL Service Design Studio

The PHL Service Design Studio (SDS) sits within of the Office of the Chief Administrative Officer and supports service improvement efforts across City government. The Studio believes the City is closer to creating a more equitable Philadelphia when residents and colleagues, who’ve been historically marginalized by government actions, can access and deliver municipal services with ease and agency. To support this belief, the Studio collaborates with residents, direct service staff, and leaders to design accessible and trauma-informed services that honor the diverse needs of Philadelphians. For more information, please visit our website at and Twitter @DesignStudioPHL.

About the Mayor’s Office of Civic Engagement and Volunteer Service

The Mayor’s Office of Civic Engagement and Volunteer Service (MOCEVS) helps residents make positive change in their communities. Toward this goal, we work to reduce barriers and expand capacity for participation in government. Our programs support local, community-driven problem solving and include trainings for individuals and groups through the Civic Engagement Academy; national service opportunities, including the Community Resource Corps and Serve Philadelphia VISTA Corps; and local service opportunities through the Mayor’s Volunteer Corps and more.

Job Description

About the project you’ll be working on

Community engagement is the foundational way government opens its doors to connect communities to programs and services, better understand community need, share decision-making, and honor work already occurring in neighborhoods. However, many communities won’t and can’t interact with government because we’ve either broken their trust or haven’t created the conditions for their engagement.

The impact? Communities of color, people with disabilities, people who have limited English proficiency, people who lack digital access, people who have low digital literacy, and historically marginalized groups are refused entry into engagements with us (i.e., the City). As a result, our policies, services, and programs can reinforce marginalization as the people most impacted by our decision-making don’t have the opportunity to give voice to their needs.

To address these realities, the PHL Service Design Studio and the Mayor’s Office of Civic Engagement and Volunteer Service have been working on an Equitable Community Engagement Toolkit in collaboration with City engagement staff, community groups, and Philadelphia residents. The Toolkit is a Citywide initiative that will transform how the City of Philadelphia thinks about, plans for, and facilitates engagement with the communities we serve. It’ll include a vision and guiding principles, strategies and tools, evaluation resources, training, and a cultivated community of practitioners made up of City engagement staff and community members. All guidance will be accessible online within the platform.

For the past 18 months, the Toolkit team has been working closely with City engagement staff, community groups, and residents to better understand engagement barriers that span language, disability, and digital access issues. In addition, the team has focused on how inequities based on a person’s race are exacerbated by the City’s engagement practices. In the new calendar year, we’ll transition from co-design to writing and building Toolkit guidance based on our deep work with community. By fall of 2022, we’ll start to pilot the Toolkit guidance with City agencies and community members to test its efficacy. About your position

We’re looking for a seasoned content strategy professional who’s committed to writing in inclusive and accessible ways. You’ll be a full-time member of the multi-agency and cross-disciplinary Toolkit project team made up of service design strategists, engagement practitioners, a user experience strategist, a visual designer, and a software developer.

We’re hiring two content strategist fellows who will work together closely. One will lead the writing of Toolkit training materials and one will lead the writing of Toolkit guidance. This job description is for the latter. For this position, you’ll lead the development of a thoughtful content strategy for all Toolkit guidance as well as write and edit Toolkit content that reflects input gathered from City staff, community groups, and community members.

Please note this position is a full-time, eight-month opportunity from March to October 2022, and that the City of Philadelphia requires all new hires to be fully vaccinated. (See the Qualifications and Additional Information sections for other requirements.) Essential functions

In this role, you will: 1) Lead the content strategy, design, and writing of the Toolkit.

  • Work with the Toolkit team to imagine and plan for the content required to fully build out the Toolkit.

  • Develop the Toolkit’s information architecture and nomenclature for digital and print formats.

  • Write and edit Toolkit content, which includes team members’ writing.

  • Apply the City of Philadelphia content standards ( to Toolkit guidance.

  • Ensure Toolkit content follows web writing best practices, is written in plain language, and uses inclusive terminology.

  • Create content and governance standards for the Toolkit itself and document those standards for future use.

2) Manage content-related work.

  • Provide content writing and strategy expertise in the design and development of the online version of the Toolkit.

  • Work openly and collaboratively with a multi-disciplinary team to effectively implement content recommendations.

  • Evolve content efforts based on stakeholder feedback.

  • Offer and take constructive feedback around project output and process.

  • Develop content development project timelines based on level of effort to complete tasks.

  • Proactively manage self and project to ensure deadlines are met.

  • Communicate the status of work, challenges, and successes clearly and honestly.

  • Problem-solve through ambiguity and when challenges arise.


  • Equity-focused: Ability to respect, honor, and center the voices of residents and staff who have been marginalized by government actions in all that you do.

  • Excellent written communicator: Ability to write in plain language, simply explain complex subjects, and craft human narratives.

  • Relationship-builder: Ability to work with a variety of people and personalities and cultivate strong relationships to ensure healthy collaboration.

  • Curious: Ability to practice active listening, ask questions to get at the root of a problem, and be open to receiving/giving constructive feedback.

  • Humble: Ability to operate beyond ego and self-interest.

  • Compassionate: Ability to empathize with people’s experiences, and based on that understanding, take appropriate action.

  • Rigorous: Ability to be detail-oriented and intentional in your work.

  • Organized: Demonstrated ability to manage projects, estimate timelines, rework a project approach based on unforeseen challenges, work well under pressure, and set/meet reasonable deadlines.

  • Proactive: Ability to see opportunities, navigate barriers, be self-directed, and problem solve solutions.

  • Resilient: Ability to learn from mistakes and return to work after experiencing a setback.

Knowledge, skills, and abilities

  • Experience with information organization and architecture

  • Experience with content inventories and audits

  • Experience with content management systems, like WordPress

  • Conversant in user experience design best practices


Candidates should have

  • Four to five years of full-time or equivalent part-time professional experience as a content strategist.

  • Project management experience.

Nice-to-have skills

  • Bilingual (Spanish and/or Mandarin Chinese preferred)

  • Experience with community-based and participatory design

  • Experience working in the social impact space or complex service environments

Additional Information

Salary: $60,000 for 8 months All applications should include the following

  • A one-page cover letter clarifying your interest and qualifications for the content strategy fellowship.

  • Your resume or curriculum vitae.

  • Three relevant writing samples.

Application materials are due no later than January 9, 2022. We won’t accept or review incomplete applications. To review the full job posting and apply, click here.

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